Search Engine Optimisation Guide “How can my business website rank well on Google?” is one of the most commonly asked questions we get from local business owners. The topic of Search Engine Optimisation (SEO) is a huge one, with a seemingly unending set of rules that are ever-changing – but there are some key fundamentals that are unlikely to change in the
Local results are the ones that appear at the top of Google when people are searching for businesses or services that are local to them. You’ve no doubt seen these yourself when searching for things like local restaurants or plumbers. Here’s an example of a search with local intent: In the above example you can see 3 businesses listed
At Hotspot Marketing our platform of choice for business websites is WordPress. WordPress started life as a blogging platform but has become the most popular Content Management System (CMS), powering around a quarter of all websites globally. WordPress offers many excellent pre-designed templates, reducing the design cost significantly. Tried and tested third party plug-ins enhance your website with additional functionality.
If there are two common answers we regularly see when a prospective client answers our marketing audit – it is these: Who is your target audience? “Anyone really, anyone looking to/for…” What is the ONE most important thing that people should know about your product/service? “Our customer service” There are two big problems with this. Firstly, to market to anyone,
Pictures bring your content to life. People love images and image-based content is one of the most successful forms of content on social networks. A good image will immediately grab the attention on a facebook timeline whilst it’s equally as likely to gain more favourites and retweets on Twitter. That’s why it is crucial to use varied, high quality images
Psst! Want to know a secret… If you ask most small business owners where they get their new business from, most will say “word of mouth”. In other words, customer recommendations and referrals. Research has consistently proved that people trust word-of-mouth recommendations from friends and family above all other sources of advertising. Pre-internet, most word of mouth transpired through physical conversations. Now these
Let’s think about traditional advertising for a minute. It’s typically aimed at persuading those people who are ‘ready to buy’ to choose your business. Using techniques like special offers and discounts, the sole purpose of most adverts is to entice those burning hot prospects to take action. This approach is known as transactional marketing – in other words, the content is
Okay, hands up if you are confused at what you need to do to draw more custom to your business? Don’t worry, you are not alone! The world of local marketing has changed at one heck of a pace thanks to the internet and an uncertain economy. The days of having a static website, the odd advert and a few