Search Engine Optimisation Guide “How can my business website rank well on Google?” is one of the most commonly asked questions we get from local business owners. The topic of Search Engine Optimisation (SEO) is a huge one, with a seemingly unending set of rules that are ever-changing – but there are some key fundamentals that are unlikely to change in the
At Hotspot Marketing our platform of choice for business websites is WordPress. WordPress started life as a blogging platform but has become the most popular Content Management System (CMS), powering around a quarter of all websites globally. WordPress offers many excellent pre-designed templates, reducing the design cost significantly. Tried and tested third party plug-ins enhance your website with additional functionality.
Pictures bring your content to life. People love images and image-based content is one of the most successful forms of content on social networks. A good image will immediately grab the attention on a facebook timeline whilst it’s equally as likely to gain more favourites and retweets on Twitter. That’s why it is crucial to use varied, high quality images