It’s easy to get led along a path where the vision is just ‘how many?’
What often gets missed is the complete customer journey and how easy it is to lose prospective customers along the way.
A typical error is expecting potential customers to remember to do business with you after just one, or a minimal amount of contact..
The harsh reality is customers have a lot of choice. They can be fickle. They can be transient. They will compare and contrast.
So it is your job to gracefully remind customers to do business with YOU.
This doesn’t mean harsh sales messages every few days. It’s about building the integrity and trust that positions you as the expert – the business to choose – that goes hand-in-hand with relationship building.