Nope! Here’s why…
Your potential customers may not be currently searching for what you are offering. But what you offer is something they may want or need – they just haven’t got round to exploring buying it yet.
Print is tangible and when properly targeted can be an essential touchpoint to attract – or remind – customers.
And it needn’t be hugely expensive either – there are some savvy print options now.
What is important is that your print campaign is not a stand alone activity, but working as part of a marketing campaign to build ongoing positive customer relationships from awareness to interest to action.