Living in the digital age, it is easy to presume that print marketing no longer has any value - right?

Nope! Here’s why…

Your potential customers may not be currently searching for what you are offering. But what you offer is something they may want or need – they just haven’t got round to exploring buying it yet.

Print is tangible and when properly targeted can be an essential touchpoint to attract – or remind – customers.

And it needn’t be hugely expensive either – there are some savvy print options now.

What is important is that your print campaign is not a stand alone activity, but working as part of a marketing campaign to build ongoing positive customer relationships from awareness to interest to action.

How we work:

  • Establish who your print campaign is going to be targeted at and how it can sit within your overall marketing strategy
  • Define your message – hit your customer’s touch-points and how you can help them
  • Define the call to action – what do you want the outcome of the campaign to be?
  • Define the numbers and locations
  • Send campaign, test and measure ROI

An effective print campaign requires smart targeting if you are going to get it right.

To see how we could help you, do get in touch. Just schedule a call or drop us an email.

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What our clients say...

an inspiration to my business…

Jacqui at Hotspot Marketing has been an inspiration to my business. I needed to create an online presence and didn't know where to start. She got to grips with my target customers quickly through her research and has helped my business to build closer customer relationships through our fashion blog, email and social media. Her ideas and input have been exciting and relevant to my retail fashion boutique.

Laura S, ViA

2014-10-30T14:45:02+00:00

Laura S, ViA

Jacqui at Hotspot Marketing has been an inspiration to my business. I needed to create an online presence and didn't know where to start. She got to grips with my target customers quickly through her research and has helped my business to build closer customer relationships through our fashion blog, email and social media. Her ideas and input have been exciting and relevant to my retail fashion boutique.

professionalism stands out a mile…

Jacqui’s professionalism and skill stands out a mile. The customer research she did helped mould our new branding and the more recent copywriting has been well worth the reasonable fee. Her ability to get an essence of our company ethos in easy to understand prose has been extremely impressive. I would recommend her unreservedly.

2014-10-30T15:27:44+00:00
Jacqui’s professionalism and skill stands out a mile. The customer research she did helped mould our new branding and the more recent copywriting has been well worth the reasonable fee. Her ability to get an essence of our company ethos in easy to understand prose has been extremely impressive. I would recommend her unreservedly.

a real pleasure working with her…

Jacqui provides a unique insight into your business, analysing and simplifying it . With the detailed knowledge she has acquired about your company, she creates a new image which is clear and concise with strong messaging and calls to action. Its been a real pleasure working with her and I have no hesitation in recommending her for any business.

Cloud Knowledge Base
2014-10-30T16:20:07+00:00
Jacqui provides a unique insight into your business, analysing and simplifying it . With the detailed knowledge she has acquired about your company, she creates a new image which is clear and concise with strong messaging and calls to action. Its been a real pleasure working with her and I have no hesitation in recommending her for any business.

really knows her stuff…

Jacqui has brought our business into the 21st Century! She has set up all of our social marketing and helped us create an ecommerce website - we didn't have a clue where to begin so could not have done it without Jacqui's expert knowledge. Jacqui really knows her stuff and always shows attention to detail. I wouldn't hesitate to recommend her to another business - large or small.

Moore's Cycles

Nicola G, Moore's Cycles

2014-10-30T16:27:21+00:00

Nicola G, Moore's Cycles

Moore's Cycles
Jacqui has brought our business into the 21st Century! She has set up all of our social marketing and helped us create an ecommerce website - we didn't have a clue where to begin so could not have done it without Jacqui's expert knowledge. Jacqui really knows her stuff and always shows attention to detail. I wouldn't hesitate to recommend her to another business - large or small.

an absolute pleasure to work with…

Jacqui knew very little about our industry when she first started working with us but we were so impressed at the amount of research she did, in order to create a bespoke marketing strategy. I think she knows more than me now! Jacqui is an absolute pleasure to work with, our meetings are always fun and we have really enjoyed working with her. I wouldn't hesitate to recommend her to another business - large or small.

Moore's Cycles

Nicola G, Moore's Cycles

2014-10-30T16:28:35+00:00

Nicola G, Moore's Cycles

Moore's Cycles
Jacqui knew very little about our industry when she first started working with us but we were so impressed at the amount of research she did, in order to create a bespoke marketing strategy. I think she knows more than me now! Jacqui is an absolute pleasure to work with, our meetings are always fun and we have really enjoyed working with her. I wouldn't hesitate to recommend her to another business - large or small.

great ideas and loads of knowledge…

Jacqui is just fantastic. She has helped me so much with my business and has ended up being a special friend. I really looked forward to our mentoring sessions, she's easy to talk to, has great ideas and loads of knowledge. I know I can absolutely rely on Jacqui for sound advice. She wants my business to succeed as much as I do. Thanks Jacqui, I'll be recommending you to other business owners.

2014-10-30T16:31:39+00:00
Jacqui is just fantastic. She has helped me so much with my business and has ended up being a special friend. I really looked forward to our mentoring sessions, she's easy to talk to, has great ideas and loads of knowledge. I know I can absolutely rely on Jacqui for sound advice. She wants my business to succeed as much as I do. Thanks Jacqui, I'll be recommending you to other business owners.

takes away all the stress of marketing…

Jacqui is simply the best. She completely takes away all the stress of our marketing initiatives and has the patience of a saint in dealing with our company's quirks. She developed a great understanding of our company right from the start and we have now been working with her for about 4 years. She continues to have lots of great ideas and I can't imagine where we would be without her.

2014-10-30T16:42:23+00:00
Jacqui is simply the best. She completely takes away all the stress of our marketing initiatives and has the patience of a saint in dealing with our company's quirks. She developed a great understanding of our company right from the start and we have now been working with her for about 4 years. She continues to have lots of great ideas and I can't imagine where we would be without her.

not possible to make a better choice…

Jacqui has a great ability to see exactly what's needed in terms of next steps for businesses. She has been a rock for Companies in Motion as it has developed. She is a wordsmith and a delightful, professional and caring person. It's just not possible to make a better choice.

2014-10-30T16:46:48+00:00
Jacqui has a great ability to see exactly what's needed in terms of next steps for businesses. She has been a rock for Companies in Motion as it has developed. She is a wordsmith and a delightful, professional and caring person. It's just not possible to make a better choice.

invaluable to us…

Jacqui has been invaluable to us. We wanted to look at re-branding ourselves to better suit the services we offer. Jacqui suggested doing some consultative research and handled it all for us. The results were incredibly useful and made it a lot easier to see the direction we needed to take. Our clients enjoyed talking to Jacqui, and we got some great quotes for our site. Jacqui worked with us to get the copy right for our site and promotional leaflets. She helped to clearly present our services and get our character across at the same time. I think most businesses have a few key people they can turn to for support and Jacqui is one of ours!

2014-10-30T16:49:52+00:00
Jacqui has been invaluable to us. We wanted to look at re-branding ourselves to better suit the services we offer. Jacqui suggested doing some consultative research and handled it all for us. The results were incredibly useful and made it a lot easier to see the direction we needed to take. Our clients enjoyed talking to Jacqui, and we got some great quotes for our site. Jacqui worked with us to get the copy right for our site and promotional leaflets. She helped to clearly present our services and get our character across at the same time. I think most businesses have a few key people they can turn to for support and Jacqui is one of ours!

trebling our number of enquiries…

Hotspot Marketing provide a fantastic personal marketing service. I wanted to create a brand identity for my business and start a marketing campaign to get new members. They developed a monthly plan for us and took control of all aspects of the marketing. I was very much of the belief that logos leaflets, campaigns and a website cannot change a business that much. But the proof is in the results that we had. My tennis company, Best Tennis transformed from being Phil the tennis coach to actually being known as Best Tennis and more than trebling our number of enquiries to date.

Philip L, Best Tennis

2014-10-30T17:00:06+00:00

Philip L, Best Tennis

Hotspot Marketing provide a fantastic personal marketing service. I wanted to create a brand identity for my business and start a marketing campaign to get new members. They developed a monthly plan for us and took control of all aspects of the marketing. I was very much of the belief that logos leaflets, campaigns and a website cannot change a business that much. But the proof is in the results that we had. My tennis company, Best Tennis transformed from being Phil the tennis coach to actually being known as Best Tennis and more than trebling our number of enquiries to date.

I have known Jacqui for the last 2 years, and her marketing strategies have helped my business grow. She has assisted with my company’s website; I provided the material and she worked with her team to give me a very professional looking website which has received many compliments. She has also helped me with adverts and brochures. She researched my target clients and produced impressive material tailored to my marketing campaign. I would not hesitate to recommend Hotspot Marketing to friends or colleagues looking for high quality, value for money marketing material.

2014-10-30T17:05:48+00:00
I have known Jacqui for the last 2 years, and her marketing strategies have helped my business grow. She has assisted with my company’s website; I provided the material and she worked with her team to give me a very professional looking website which has received many compliments. She has also helped me with adverts and brochures. She researched my target clients and produced impressive material tailored to my marketing campaign. I would not hesitate to recommend Hotspot Marketing to friends or colleagues looking for high quality, value for money marketing material.

an amazing experience…

Working with Jacqui and Toni is an amazing experience. With equal amounts of challenge & support, they coach you to write 'real, engaging, fresh and relevant' marketing materials that pack a punch! They help with style and tone of language. And they come up with eye-catching and 'on brand' visuals. Their materials 'captured' me as a person but helped package it in a new, fresh way. Their main USP is helping people like me 'loose the consultant speak' and simply address the poignant questions my audience have.

Michelle B, Jupiter Consulting

2014-10-30T17:13:24+00:00

Michelle B, Jupiter Consulting

Working with Jacqui and Toni is an amazing experience. With equal amounts of challenge & support, they coach you to write 'real, engaging, fresh and relevant' marketing materials that pack a punch! They help with style and tone of language. And they come up with eye-catching and 'on brand' visuals. Their materials 'captured' me as a person but helped package it in a new, fresh way. Their main USP is helping people like me 'loose the consultant speak' and simply address the poignant questions my audience have.

more than a marketing company…

We were very lucky to be introduced to Jacqui and the team at Hotspot Marketing, exactly when we needed them. Having run her own small business, Jacqui completely understood the challenges we were facing starting our business, and helped us prioritise what we needed to do in terms of a marketing presence. The team is so friendly and helpful, easy to work with, and priced very reasonably for small business. With a broad client base, we have been amazed at how timely and relevant Hotspot Marketing’s ideas for our specific industry have been, helping us with business development, partnerships and promotions. So much more than a marketing company, we recommend Hotspot to all small business owners!

Melissa T, The Training Works

2014-10-30T17:16:51+00:00

Melissa T, The Training Works

We were very lucky to be introduced to Jacqui and the team at Hotspot Marketing, exactly when we needed them. Having run her own small business, Jacqui completely understood the challenges we were facing starting our business, and helped us prioritise what we needed to do in terms of a marketing presence. The team is so friendly and helpful, easy to work with, and priced very reasonably for small business. With a broad client base, we have been amazed at how timely and relevant Hotspot Marketing’s ideas for our specific industry have been, helping us with business development, partnerships and promotions. So much more than a marketing company, we recommend Hotspot to all small business owners!

excellent marketing materials at affordable prices…

Jacqui and Nick give advice that is actually relevant to your business, rather than trying to make you run before you can walk. Their designer Toni, provides excellent marketing materials at very affordable prices. Our logo and leaflets are simple but incredibly effective and recognisable.

Philip L, Best Tennis

2014-10-30T17:24:28+00:00

Philip L, Best Tennis

Jacqui and Nick give advice that is actually relevant to your business, rather than trying to make you run before you can walk. Their designer Toni, provides excellent marketing materials at very affordable prices. Our logo and leaflets are simple but incredibly effective and recognisable.

a single point of contact…

Having a single point of contact for website design, including recommendations for a local photographer, copywriting, then later print design and training in social media and blogging has been invaluable. The team is so friendly and helpful, easy to work with, and priced very reasonably for small business.

Melissa T, The Training Works

2014-10-30T18:21:10+00:00

Melissa T, The Training Works

Having a single point of contact for website design, including recommendations for a local photographer, copywriting, then later print design and training in social media and blogging has been invaluable. The team is so friendly and helpful, easy to work with, and priced very reasonably for small business.