[cs_section id=”” class=”x-hide-xs ” style=”margin: 0px; padding: 0px; ” visibility=”x-hide-xs” parallax=”false”][cs_row id=”” class=” ” style=”margin: 0px auto; padding: 0px; ” visibility=”” inner_container=”false” marginless_columns=”false” bg_color=””][cs_column id=”” class=”” style=”padding: 0px; ” bg_color=”” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″][x_image type=”none” src=”http://hotspotmarketing.biz/wp-content/uploads/2016/02/Marketing-Strategy2.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][cs_section id=”” class=” ” style=”margin: 0px; padding: 0px; ” visibility=”” parallax=”false”][cs_row id=”” class=” ” style=”margin: 0px auto; padding: 0px; ” visibility=”” inner_container=”true” marginless_columns=”false” bg_color=”” marginlesscolumns=””][cs_column id=”” class=”” style=”padding: 0px; ” bg_color=”” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”2/3″][cs_text id=”” class=”” style=”” text_align=”none”]

Understand your audience

Smart marketing should always start with your ideal customers and how you can better connect with them

To do that, you’ve got to get to know them. You may be aware of the obvious – but what about the tricks you may be missing?

What questions do they ask? What really matters to them when searching for your product or service? How will they evaluate you over your competitors?  What will influence their decision to buy? 

To help you develop better relationships with your customers, we first conduct research for you.

It is unlikely you will have one target audience. Instead, you will have different customer personas within that audience. Through research, we work out the tone of voice you need to be using. And define the messages that will build interest and trust.

We develop ideas for for how your business can visually connect with the people who should be spending money with you.

Then, we plan the best media to connect and grow your customers – blogs, email marketing, direct mail or social media- ensuring that each strand of your marketing effectively works together.[/cs_text][/cs_column][cs_column id=”” class=”” style=”padding: 0px; ” bg_color=”” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″][cs_text id=”” class=”” style=”” text_align=”none”]

What matters

Customers today are far savvier. In a 24/7 media world, they can access information easily and want to be better informed.

This means that to grow your customers, you need to understand how to better connect with them.

Research will help you to develop targeted communication that will connect with the needs and desires of the different audiences who would use your products or services.

Visually and verbally, it’s looking at how you can build relationships across different media.

To develop a deeper understanding of your customers, will help to smartly position your business. [/cs_text][/cs_column][/cs_row][/cs_section][cs_section id=”” class=” ” style=”margin: 0px; padding: 45px 0px; ” visibility=”” parallax=”false”][cs_row id=”” class=” ” style=”margin: 0px auto; padding: 0px; ” visibility=”” inner_container=”true” marginless_columns=”false” bg_color=””][cs_column id=”” class=”” style=”padding: 0px; ” bg_color=”” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″][x_custom_headline level=”h3″ looks_like=”h3″ accent=”true” class=”center-text “]What our clients say[/x_custom_headline][cs_text id=”” class=”” style=”” text_align=”none”]

Parkgate Estate Agents

professionalism stands out a mile…

Jacqui’s professionalism and skill stands out a mile. The customer research she did helped mould our new branding and the more recent copywriting has been well worth the reasonable fee. Her ability to get an essence of our company ethos in easy to understand prose has been extremely impressive. I would recommend her unreservedly.
Hotspot Marketing
2014-10-30T15:27:44+00:00
Jacqui’s professionalism and skill stands out a mile. The customer research she did helped mould our new branding and the more recent copywriting has been well worth the reasonable fee. Her ability to get an essence of our company ethos in easy to understand prose has been extremely impressive. I would recommend her unreservedly.
Moore's Cycles

an absolute pleasure to work with…

Jacqui knew very little about our industry when she first started working with us but we were so impressed at the amount of research she did, in order to create a bespoke marketing strategy. I think she knows more than me now! Jacqui is an absolute pleasure to work with, our meetings are always fun and we have really enjoyed working with her. I wouldn't hesitate to recommend her to another business - large or small.

Nicola G, Moore's Cycles

Hotspot Marketing
2014-10-30T16:28:35+00:00

Nicola G, Moore's Cycles

Moore's Cycles
Jacqui knew very little about our industry when she first started working with us but we were so impressed at the amount of research she did, in order to create a bespoke marketing strategy. I think she knows more than me now! Jacqui is an absolute pleasure to work with, our meetings are always fun and we have really enjoyed working with her. I wouldn't hesitate to recommend her to another business - large or small.
Waldegrave Clinic

takes away all the stress of marketing…

Jacqui is simply the best. She completely takes away all the stress of our marketing initiatives and has the patience of a saint in dealing with our company's quirks. She developed a great understanding of our company right from the start and we have now been working with her for about 4 years. She continues to have lots of great ideas and I can't imagine where we would be without her.
Hotspot Marketing
2014-10-30T16:42:23+00:00
Jacqui is simply the best. She completely takes away all the stress of our marketing initiatives and has the patience of a saint in dealing with our company's quirks. She developed a great understanding of our company right from the start and we have now been working with her for about 4 years. She continues to have lots of great ideas and I can't imagine where we would be without her.
Companies in Motion

not possible to make a better choice…

Jacqui has a great ability to see exactly what's needed in terms of next steps for businesses. She has been a rock for Companies in Motion as it has developed. She is a wordsmith and a delightful, professional and caring person. It's just not possible to make a better choice.
Hotspot Marketing
2014-10-30T16:46:48+00:00
Jacqui has a great ability to see exactly what's needed in terms of next steps for businesses. She has been a rock for Companies in Motion as it has developed. She is a wordsmith and a delightful, professional and caring person. It's just not possible to make a better choice.
David Aldrich Designs

invaluable to us…

Jacqui has been invaluable to us. We wanted to look at re-branding ourselves to better suit the services we offer. Jacqui suggested doing some consultative research and handled it all for us. The results were incredibly useful and made it a lot easier to see the direction we needed to take. Our clients enjoyed talking to Jacqui, and we got some great quotes for our site. Jacqui worked with us to get the copy right for our site and promotional leaflets. She helped to clearly present our services and get our character across at the same time. I think most businesses have a few key people they can turn to for support and Jacqui is one of ours!
Hotspot Marketing
2014-10-30T16:49:52+00:00
Jacqui has been invaluable to us. We wanted to look at re-branding ourselves to better suit the services we offer. Jacqui suggested doing some consultative research and handled it all for us. The results were incredibly useful and made it a lot easier to see the direction we needed to take. Our clients enjoyed talking to Jacqui, and we got some great quotes for our site. Jacqui worked with us to get the copy right for our site and promotional leaflets. She helped to clearly present our services and get our character across at the same time. I think most businesses have a few key people they can turn to for support and Jacqui is one of ours!
Best Tennis

trebling our number of enquiries…

Hotspot Marketing provide a fantastic personal marketing service. I wanted to create a brand identity for my business and start a marketing campaign to get new members. They developed a monthly plan for us and took control of all aspects of the marketing. I was very much of the belief that logos leaflets, campaigns and a website cannot change a business that much. But the proof is in the results that we had. My tennis company, Best Tennis transformed from being Phil the tennis coach to actually being known as Best Tennis and more than trebling our number of enquiries to date.

Philip L, Best Tennis

Hotspot Marketing
2014-10-30T17:00:06+00:00

Philip L, Best Tennis

Best Tennis
Hotspot Marketing provide a fantastic personal marketing service. I wanted to create a brand identity for my business and start a marketing campaign to get new members. They developed a monthly plan for us and took control of all aspects of the marketing. I was very much of the belief that logos leaflets, campaigns and a website cannot change a business that much. But the proof is in the results that we had. My tennis company, Best Tennis transformed from being Phil the tennis coach to actually being known as Best Tennis and more than trebling our number of enquiries to date.

I have known Jacqui for the last 2 years, and her marketing strategies have helped my business grow. She has assisted with my company’s website; I provided the material and she worked with her team to give me a very professional looking website which has received many compliments. She has also helped me with adverts and brochures. She researched my target clients and produced impressive material tailored to my marketing campaign. I would not hesitate to recommend Hotspot Marketing to friends or colleagues looking for high quality, value for money marketing material.
Hotspot Marketing
2014-10-30T17:05:48+00:00
I have known Jacqui for the last 2 years, and her marketing strategies have helped my business grow. She has assisted with my company’s website; I provided the material and she worked with her team to give me a very professional looking website which has received many compliments. She has also helped me with adverts and brochures. She researched my target clients and produced impressive material tailored to my marketing campaign. I would not hesitate to recommend Hotspot Marketing to friends or colleagues looking for high quality, value for money marketing material.
Jupiter Consulting

an amazing experience…

Working with Jacqui and Toni is an amazing experience. With equal amounts of challenge & support, they coach you to write 'real, engaging, fresh and relevant' marketing materials that pack a punch! They help with style and tone of language. And they come up with eye-catching and 'on brand' visuals. Their materials 'captured' me as a person but helped package it in a new, fresh way. Their main USP is helping people like me 'loose the consultant speak' and simply address the poignant questions my audience have.

Michelle B, Jupiter Consulting

Hotspot Marketing
2014-10-30T17:13:24+00:00

Michelle B, Jupiter Consulting

Jupiter Consulting
Working with Jacqui and Toni is an amazing experience. With equal amounts of challenge & support, they coach you to write 'real, engaging, fresh and relevant' marketing materials that pack a punch! They help with style and tone of language. And they come up with eye-catching and 'on brand' visuals. Their materials 'captured' me as a person but helped package it in a new, fresh way. Their main USP is helping people like me 'loose the consultant speak' and simply address the poignant questions my audience have.
The Training Works

more than a marketing company…

We were very lucky to be introduced to Jacqui and the team at Hotspot Marketing, exactly when we needed them. Having run her own small business, Jacqui completely understood the challenges we were facing starting our business, and helped us prioritise what we needed to do in terms of a marketing presence. The team is so friendly and helpful, easy to work with, and priced very reasonably for small business. With a broad client base, we have been amazed at how timely and relevant Hotspot Marketing’s ideas for our specific industry have been, helping us with business development, partnerships and promotions. So much more than a marketing company, we recommend Hotspot to all small business owners!

Melissa T, The Training Works

Hotspot Marketing
2014-10-30T17:16:51+00:00

Melissa T, The Training Works

The Training Works
We were very lucky to be introduced to Jacqui and the team at Hotspot Marketing, exactly when we needed them. Having run her own small business, Jacqui completely understood the challenges we were facing starting our business, and helped us prioritise what we needed to do in terms of a marketing presence. The team is so friendly and helpful, easy to work with, and priced very reasonably for small business. With a broad client base, we have been amazed at how timely and relevant Hotspot Marketing’s ideas for our specific industry have been, helping us with business development, partnerships and promotions. So much more than a marketing company, we recommend Hotspot to all small business owners!
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