Understand your audience
Smart marketing should always start with your ideal customers and how you can better connect with them
To do that, you’ve got to get to know them. You may be aware of the obvious – but what about the tricks you may be missing?
What questions do they ask? What really matters to them when searching for your product or service? How will they evaluate you over your competitors? What will influence their decision to buy?
To help you develop better relationships with your customers, we first conduct research for you.
It is unlikely you will have one target audience. Instead, you will have different customer personas within that audience. Through research, we work out the tone of voice you need to be using. And define the messages that will build interest and trust.
We develop ideas for for how your business can visually connect with the people who should be spending money with you.
Then, we plan the best media to connect and grow your customers – blogs, email marketing, direct mail or social media- ensuring that each strand of your marketing effectively works together.
Customers today are far savvier. In a 24/7 media world, they can access information easily and want to be better informed.
This means that to grow your customers, you need to understand how to better connect with them.
Research will help you to develop targeted communication that will connect with the needs and desires of the different audiences who would use your products or services.
Visually and verbally, it’s looking at how you can build relationships across different media.
To develop a deeper understanding of your customers, will help to smartly position your business.
What our clients say
professionalism stands out a mile…
Jonathan M, Parkgate Estate Agents
an absolute pleasure to work with…
Nicola G, Moore's Cycles
takes away all the stress of marketing…
Rikke G, Waldegrave Clinic
not possible to make a better choice…
Claire R, Companies in Motion
invaluable to us…
David A, David Aldrich Designs
trebling our number of enquiries…
Philip L, Best Tennis
helped business grow…
Derek M, SSA Consulting Engineers
an amazing experience…
Michelle B, Jupiter Consulting
more than a marketing company…
Melissa T, The Training Works
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Get in touch
Call us on 020 3002 7090 or complete the form below. Our office is in Teddington, Richmond upon Thames.