Research methods

Research helps you to properly understand  the needs of your potential buyers. Getting to grips with what really matters, will effectively help to develop targeted information that will educate and inform your ideal customers.

Our approach is  to open up a conversation set around a framework of questions, to uncover what happens during a customer’s decision making process. We explore the different stages of the buying cycle from awareness, through to interest, evaluation and their final decision to buy.

Research methods we use include:

  • Depth telephone interviews with a select number of customers / prospects
  • Online surveys
  • Focus groups for specific insights to a particular area of your business
  • Online research analysing forums, blogs, social media

We listen, we observe, we challenge, and we speak at length with the people who would use your product or services. We research your competitors. We research online forums, blogs and social media to help define what really matters to your ideal customers.

The output of research is a clear understanding of your market positioning for where your business sits in its market, and the style and tone of communication you should use to attract more of the RIGHT people to choose you.

Then, we can start work on planning your marketing strategy.

What matters

When people search for your product or service, how do they respond? Are they immediately attracted to what you offer and compelled to find out more?

Or are they drifting away –  for reasons you don’t quite understand?

Research will get to the nitty gritty of why people should choose your business. It takes any guess work away.

This is important because we no longer live in a sales led society. With a 24/7 online media world, your potential buyers have access to a wealth of information – and are in control.

To better understand your customers will open up new opportunities for how you can effectively target and communicate with them.

What our clients say

Parkgate Estate Agents

professionalism stands out a mile…

Jacqui’s professionalism and skill stands out a mile. The customer research she did helped mould our new branding and the more recent copywriting has been well worth the reasonable fee. Her ability to get an essence of our company ethos in easy to understand prose has been extremely impressive. I would recommend her unreservedly.
Hotspot Marketing
2014-10-30T15:27:44+00:00
Jacqui’s professionalism and skill stands out a mile. The customer research she did helped mould our new branding and the more recent copywriting has been well worth the reasonable fee. Her ability to get an essence of our company ethos in easy to understand prose has been extremely impressive. I would recommend her unreservedly.
Moore's Cycles

an absolute pleasure to work with…

Jacqui knew very little about our industry when she first started working with us but we were so impressed at the amount of research she did, in order to create a bespoke marketing strategy. I think she knows more than me now! Jacqui is an absolute pleasure to work with, our meetings are always fun and we have really enjoyed working with her. I wouldn't hesitate to recommend her to another business - large or small.

Nicola G, Moore's Cycles

Hotspot Marketing
2014-10-30T16:28:35+00:00

Nicola G, Moore's Cycles

Moore's Cycles
Jacqui knew very little about our industry when she first started working with us but we were so impressed at the amount of research she did, in order to create a bespoke marketing strategy. I think she knows more than me now! Jacqui is an absolute pleasure to work with, our meetings are always fun and we have really enjoyed working with her. I wouldn't hesitate to recommend her to another business - large or small.
Waldegrave Clinic

takes away all the stress of marketing…

Jacqui is simply the best. She completely takes away all the stress of our marketing initiatives and has the patience of a saint in dealing with our company's quirks. She developed a great understanding of our company right from the start and we have now been working with her for about 4 years. She continues to have lots of great ideas and I can't imagine where we would be without her.
Hotspot Marketing
2014-10-30T16:42:23+00:00
Jacqui is simply the best. She completely takes away all the stress of our marketing initiatives and has the patience of a saint in dealing with our company's quirks. She developed a great understanding of our company right from the start and we have now been working with her for about 4 years. She continues to have lots of great ideas and I can't imagine where we would be without her.
Companies in Motion

not possible to make a better choice…

Jacqui has a great ability to see exactly what's needed in terms of next steps for businesses. She has been a rock for Companies in Motion as it has developed. She is a wordsmith and a delightful, professional and caring person. It's just not possible to make a better choice.
Hotspot Marketing
2014-10-30T16:46:48+00:00
Jacqui has a great ability to see exactly what's needed in terms of next steps for businesses. She has been a rock for Companies in Motion as it has developed. She is a wordsmith and a delightful, professional and caring person. It's just not possible to make a better choice.
David Aldrich Designs

invaluable to us…

Jacqui has been invaluable to us. We wanted to look at re-branding ourselves to better suit the services we offer. Jacqui suggested doing some consultative research and handled it all for us. The results were incredibly useful and made it a lot easier to see the direction we needed to take. Our clients enjoyed talking to Jacqui, and we got some great quotes for our site. Jacqui worked with us to get the copy right for our site and promotional leaflets. She helped to clearly present our services and get our character across at the same time. I think most businesses have a few key people they can turn to for support and Jacqui is one of ours!
Hotspot Marketing
2014-10-30T16:49:52+00:00
Jacqui has been invaluable to us. We wanted to look at re-branding ourselves to better suit the services we offer. Jacqui suggested doing some consultative research and handled it all for us. The results were incredibly useful and made it a lot easier to see the direction we needed to take. Our clients enjoyed talking to Jacqui, and we got some great quotes for our site. Jacqui worked with us to get the copy right for our site and promotional leaflets. She helped to clearly present our services and get our character across at the same time. I think most businesses have a few key people they can turn to for support and Jacqui is one of ours!
Best Tennis

trebling our number of enquiries…

Hotspot Marketing provide a fantastic personal marketing service. I wanted to create a brand identity for my business and start a marketing campaign to get new members. They developed a monthly plan for us and took control of all aspects of the marketing. I was very much of the belief that logos leaflets, campaigns and a website cannot change a business that much. But the proof is in the results that we had. My tennis company, Best Tennis transformed from being Phil the tennis coach to actually being known as Best Tennis and more than trebling our number of enquiries to date.

Philip L, Best Tennis

Hotspot Marketing
2014-10-30T17:00:06+00:00

Philip L, Best Tennis

Best Tennis
Hotspot Marketing provide a fantastic personal marketing service. I wanted to create a brand identity for my business and start a marketing campaign to get new members. They developed a monthly plan for us and took control of all aspects of the marketing. I was very much of the belief that logos leaflets, campaigns and a website cannot change a business that much. But the proof is in the results that we had. My tennis company, Best Tennis transformed from being Phil the tennis coach to actually being known as Best Tennis and more than trebling our number of enquiries to date.
SSA Consulting Engineers

helped business grow…

I have known Jacqui for the last 2 years, and her marketing strategies have helped my business grow. She has assisted with my company’s website; I provided the material and she worked with her team to give me a very professional looking website which has received many compliments. She has also helped me with adverts and brochures. She researched my target clients and produced impressive material tailored to my marketing campaign. I would not hesitate to recommend Hotspot Marketing to friends or colleagues looking for high quality, value for money marketing material.
Hotspot Marketing
2014-10-30T17:05:48+00:00
I have known Jacqui for the last 2 years, and her marketing strategies have helped my business grow. She has assisted with my company’s website; I provided the material and she worked with her team to give me a very professional looking website which has received many compliments. She has also helped me with adverts and brochures. She researched my target clients and produced impressive material tailored to my marketing campaign. I would not hesitate to recommend Hotspot Marketing to friends or colleagues looking for high quality, value for money marketing material.
Jupiter Consulting

an amazing experience…

Working with Jacqui and Toni is an amazing experience. With equal amounts of challenge & support, they coach you to write 'real, engaging, fresh and relevant' marketing materials that pack a punch! They help with style and tone of language. And they come up with eye-catching and 'on brand' visuals. Their materials 'captured' me as a person but helped package it in a new, fresh way. Their main USP is helping people like me 'loose the consultant speak' and simply address the poignant questions my audience have.

Michelle B, Jupiter Consulting

Hotspot Marketing
2014-10-30T17:13:24+00:00

Michelle B, Jupiter Consulting

Jupiter Consulting
Working with Jacqui and Toni is an amazing experience. With equal amounts of challenge & support, they coach you to write 'real, engaging, fresh and relevant' marketing materials that pack a punch! They help with style and tone of language. And they come up with eye-catching and 'on brand' visuals. Their materials 'captured' me as a person but helped package it in a new, fresh way. Their main USP is helping people like me 'loose the consultant speak' and simply address the poignant questions my audience have.
The Training Works

more than a marketing company…

We were very lucky to be introduced to Jacqui and the team at Hotspot Marketing, exactly when we needed them. Having run her own small business, Jacqui completely understood the challenges we were facing starting our business, and helped us prioritise what we needed to do in terms of a marketing presence. The team is so friendly and helpful, easy to work with, and priced very reasonably for small business. With a broad client base, we have been amazed at how timely and relevant Hotspot Marketing’s ideas for our specific industry have been, helping us with business development, partnerships and promotions. So much more than a marketing company, we recommend Hotspot to all small business owners!

Melissa T, The Training Works

Hotspot Marketing
2014-10-30T17:16:51+00:00

Melissa T, The Training Works

The Training Works
We were very lucky to be introduced to Jacqui and the team at Hotspot Marketing, exactly when we needed them. Having run her own small business, Jacqui completely understood the challenges we were facing starting our business, and helped us prioritise what we needed to do in terms of a marketing presence. The team is so friendly and helpful, easy to work with, and priced very reasonably for small business. With a broad client base, we have been amazed at how timely and relevant Hotspot Marketing’s ideas for our specific industry have been, helping us with business development, partnerships and promotions. So much more than a marketing company, we recommend Hotspot to all small business owners!

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Get in touch

Call us on 020 3002 7090 or complete the form below. Our office is in Teddington, Richmond upon Thames.