Research helps you to properly understand the needs of your potential buyers. Getting to grips with what really matters, will effectively help to develop targeted information that will educate and inform your ideal customers.
Our approach is to open up a conversation set around a framework of questions, to uncover what happens during a customer’s decision making process. We explore the different stages of the buying cycle from awareness, through to interest, evaluation and their final decision to buy.
Research methods we use include:
- Depth telephone interviews with a select number of customers / prospects
- Online surveys
- Focus groups for specific insights to a particular area of your business
- Online research analysing forums, blogs, social media
We listen, we observe, we challenge, and we speak at length with the people who would use your product or services. We research your competitors. We research online forums, blogs and social media to help define what really matters to your ideal customers.
The output of research is a clear understanding of your market positioning for where your business sits in its market, and the style and tone of communication you should use to attract more of the RIGHT people to choose you.
Then, we can start work on planning your marketing strategy.
When people search for your product or service, how do they respond? Are they immediately attracted to what you offer and compelled to find out more?
Or are they drifting away – for reasons you don’t quite understand?
Research will get to the nitty gritty of why people should choose your business. It takes any guess work away.
This is important because we no longer live in a sales led society. With a 24/7 online media world, your potential buyers have access to a wealth of information – and are in control.
To better understand your customers will open up new opportunities for how you can effectively target and communicate with them.
What our clients say
professionalism stands out a mile…
Jonathan M, Parkgate Estate Agents
an absolute pleasure to work with…
Nicola G, Moore's Cycles
takes away all the stress of marketing…
Rikke G, Waldegrave Clinic
not possible to make a better choice…
Claire R, Companies in Motion
invaluable to us…
David A, David Aldrich Designs
trebling our number of enquiries…
Philip L, Best Tennis
helped business grow…
Derek M, SSA Consulting Engineers
an amazing experience…
Michelle B, Jupiter Consulting
more than a marketing company…
Melissa T, The Training Works
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Get in touch
Call us on 020 3002 7090 or complete the form below. Our office is in Teddington, Richmond upon Thames.