Local Marketing – What’s changed, what you need to do

Okay, hands up if you are confused at what you need to do to draw more custom to your business? Don’t worry, you are not alone! The world of local marketing has changed at one heck of a pace thanks to the internet and an uncertain economy.

The days of having a static website, the odd advert and a few online listings to attract attention are no longer enough. Relying on just word of mouth, can mean you are missing out on broader opportunities.

Because today’s customers are much more choosy – and there is so much more choice. This means that as a business owner you need to be more savvy with how you communicate what you do to attract more of the right customers to your business.

Where do you start? The first and most important thing is to not presume what it is your customers want.

An ‘outside looking in’ understanding of the different people who will buy from you will put you one step ahead. What do your clients or customers really need? What style of communication will they best respond to? How clearly do you answer what truly matters to them? How can you pull together the different strands of communication?

The answers to successful local marketing are not ‘years of experience’ or ‘personal service’! Be honest, how often do you read that – again and again?

If you want to learn more about how to market your business or are looking for an outsourced marketing service, you’re in the right place – find out more here.

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