IPS-Pronorm
IPS-Pronorm are a kitchen design company based in Richmond that supply and fit German brand Pronorm kitchens.
They wanted a better understanding of the customer journey when people plan to buy a kitchen. Competition in this sector is quite fierce.
We conducted a small research project interviewing a select number of their clients plus desk research on the kitchen market in general.
The outcomes of the research formed the basis of their ongoing marketing which we have provided: