Tag: social media

Psst! Want to know a secret… If you ask most small business owners where they get their new business from, most will say “word of mouth”. In other words, customer recommendations and referrals. Research has consistently proved that people trust word-of-mouth recommendations from friends and family above all other sources of advertising. Pre-internet, most word of mouth transpired through physical conversations. Now these

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Let’s think about traditional advertising for a minute. It’s typically aimed at persuading those people who are ‘ready to buy’ to choose your business. Using techniques like special offers and discounts, the sole purpose of most adverts is to entice those burning hot prospects to take action. This approach is known as transactional marketing – in other words, the content is

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